The Concierge is the latest sensation in Yangon Nightlife. The concept is a bespoke speakeasy that is disguised as a hotel.
UP2US® was responsible to create a brand identity that matches the concept of the business. Our goal was to create an identity with a hidden personality.
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THE CONCIERGE
THE CONCIERGE
THE CONCIERGE
2023
brandING & STRATEGY
Creative DIRECTION
ART DIRECTION
Print Design
2023
brandING & STRATEGY
Creative DIRECTION
ART DIRECTION
Print Design
FOOD PHOTOGRAPHY : HTET MYAT
1.1 LOGO
1.2 THE KEY
1.3 THE BALLROOM LOGOTYPE
1.4 THE SUITES LOGOTYPE
1.5 LAUNCH MENU
Just like a speakeasy being a secret, there are "hidden" elements of the brand across the collaterals. Menu are decorated with easter-egg stories that further enhance the brand's personality.
1.6 Food MENU
1.7 BRAND PATTERN
1.8 BRAND PATTERN IN USE
1.9 UNIFORM DESIGN
1.10 LOGO INSTALLATION
Since we're already disguised as a hotel, this allows us the opportunity to showcase the drinks and food as a "hotel" promotion. Instead of making it look mysterious, we double-down on the hotel aesthetics to create various sparkling art-deco inspired collection of photos.
1.11 Photography direction
1.12 Photography direction
1.13 THE CONCIERGE ENTRANCE
1.14 THE BALLROOM
Inside The Concierge, there are two other parts; The Ballroom and The Suites. Separate logotype are also created using the same aesthetic of the primary logotype.
1.15 THE SUITES
1.16 THE BALLROOM
