UP2US® was responsible for the branding and creative direction for the launch of 3.0 update for AYA Pay application by AYA Bank.

The idea behind the concept is to showcase how easy it is to use the app. By using"red chairs" as the symbol that represent AYA Pay, we communicate how easy it is by the tagline, "လက်လေးပဲလှုပ်လို့ရပြီ" it means "You just need to move your fingers".