"Body As Art", a new brand philosophy that views human bodies as artworks. Inspired by Michelangelo's quote, the new philosophy does not take away from the body, but reveals the art within it.

This project includes a brand identity refresh plus 3 different collections of photo editorials that view "Body As Art" from different perspectives.

The treatment menu book provides comprehensive details and results of the services. Instead of relying solely on traditional drawings or photographs to illustrate affected areas, we’ve opted for fashion design illustration to complement the feminine aesthetic.

In 2023, we revamped the visuals for the year with a fresh perspective on “Body As Art”. This new direction envisions the human body as liberated and untamed, like the wind.

To illustrate this concept, we’ve employed fabric to depict the movement of the wind, complemented by a backdrop of various shades of skies.

2024 is another leap in aesthetics for the brand. We explored how the human body interacts with the light and shadows of the world.

And for the first time for the brand, all the imagery is in black and white. By creating a series of black and white images, it brings the brand into a sophistication that colors cannot bring.