GG Fest 2023 is the first gaming convention in Myanmar where for first time, local gamers can enjoy various gaming experiences from cosplay, art & crafts, to e-sports competition, GG Fest 2023 had it all.
UP2US® is part of the founding partners where we were responsible for strategy and creative direction of the event.
We designed a brand identity that speaks gaming without using any imagery. We call it "GG OS".
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GG FEST 23
GG FEST 23
GG FEST
2023
brandING & STRATEGY
Creative DIRECTION
ART DIRECTION
PRODUCTION Design
2023
brandING & STRATEGY
Creative DIRECTION
ART DIRECTION
PRODUCTION Design
1.1 LOGO
1.2 FULL LOGOTYPE
1.3 EVENT KEY VISUAL
1.4 General access ticket
1.5 VIP access ticket
GG OS is constructed and designed as a "device" rather than a brand identity. From key visuals to social media templates, the frame aka the device is always present. This frame is the prominent graphic elements that expand across all over the event.
1.6 PR Invite box OPENED
1.7 PR INVITE BOX CLOSED
1.8 MERCHANDISE DESIGN
1.9 MERCHANDISE DESIGN
1.10 MERCHANDISE DESIGN
1.11 MERCHANDISE DESIGN
1.12 TROPHY MODELLING
1.13 TROPHY MODELLING
1.14 TROPHY MODELLING
1.15 AT EVENT
1.16 EVENT RECAP
1.17 EVENT MOMENTS
1.18 EVENT MOMENTS
1.19 EVENT MOMENTS
